vibrant M&E industry, known as Bollywood, is expected to grow to $41.4
billion (10.5 percent CAGR) by 2019, led by digital sectors. The country will
outpace M&E spending across the Asia Pacific as well as globally through
2018, due to Internet advertising, video games and Internet access growth.
Nominal GDP in India will grow at 14 percent during the same period. Bollywood
(the Hindi language film industry based in Mumbai, India) and Kollywood (the
Tamil language film industry based in Chennai, Tamil Nadu) outshine the rest of
the world by producing the most films globally.
fourth on ITA’s list of top M&E export markets and is expected to show
robust growth in all subsectors, with one exception, online video games, which
will grow but not in a speed. Bollywood
is a major entertainment industry power player and a generator of a lot of
popular music in India.
billion India M&E industry is dominated by film, television and Internet
access and is expected to grow at a 10.5 percent rate between 2014 and 2019.
India has the third largest Internet market after the United States and China,
with 302 million Internet users, but reigns supreme with 900 million mobile
users. Television penetration is at 65 percent today and will grow another 7
percent by 2017 and, along with AGV (animation, gaming and VFX – visual
effects) will lead industry growth. India has digitized cable TV, and direct‐to‐home (DTH) subscriptions are rising.
is the national pastime next to watching cricket, and multiplexes are being
built at a rapid rate. Radio and music remain a prominent source of revenue,
and future growth is likely to result from digitization of distribution methods
as a means to reach a larger number of consumers more efficiently.
entertainment will grow 8.1 percent to $2.9 billion in 2019. There are
opportunities for joint projects and local language content across India. Box
office revenues and movie attendance are rising, and multiplexes continue to be
built while 3‐D and
animation skills are needed, offering very good opportunities with new format
expertise in the film sector. Home video such as over‐the‐top (OTT) streaming and subscriptions for TV and e‐videos are rising dramatically,
offering licensors tremendous opportunity if they can navigate the licensing
regime and rampant piracy.
greatest growth in the filmed entertainment industry will come from OTT movie‐streaming services. Local OTT
providers include BIFFlix, Spuul, BOXTV, and ErosNow. India is emerging as the
teleport hub of Asia, and 86 teleport permissions have been issued by the
Ministry of Information and Broadcasting.
market is set to expand to 165.3 million households at a rate of 1.9 percent by
2019, expanding from the current 150.1 million subscriptions in 2014. The
country has a robust and large broadcasting and distribution sector, with
approximately 796 satellite TV channels; 6,000 multi‐ system operators; 60,000 local
cable operators; 7 DTH operators and 4 IPTV service providers. TV penetration
in India is about 65 percent and is expected to reach 72 percent by 2017, 43
and with the digitization of cable TV in India which was just finalized over
four‐stages, the direct‐to‐home (DTH) subscriptions are growing rapidly, driven by
content innovation and product offerings.
Government of India has supported the growth of this sector with various
initiatives, such as digitizing the cable distribution sector to attract
greater institutional funding and increasing the FDI limit from 74 percent to
100 percent in cable and DTH satellite platforms. Today, 100 percent FDI is
permitted in film and advertising as well as TV broadcasting.